Be a Good Captain

The Good Captain lives to protect his family.  He has integrity and true grit in all that he does.  He is a good husband and good father. He is a man of extreme living, risk taking, and he invests his attention in high quality USA made products and domestic seafood. 

Be a Good Leader

Our Mission

Bringing Fresh Seafood to Santa Barbara County

Established 2012

The Good Captain Co is based in Santa Barbara, CA.  Founder John Hoadley has been a deep sea diver for 20 years and started his commercial fishing business in 2012. 

When he is not working on the ocean floor, he spends the rest of his time building the family business on land with his wife, while also fathering his two daughters on the coast of central California.  

The Good Captain Co is a lifestyle brand that also provides sea urchin, sea cucumber, and lobster harvested from Santa Barbara County.  

Hand Picked Super Fresh Santa Barbara Seafood

John delivers sea urchins throughout the week to the best local seafood restaurants in Santa Barbara : Santa Barbara Shellfish Co, The Boathouse, and the Fishhouse. October through March, the restaurants serve his lobster as well.

Where Does Your Seafood Come From?

We advocate for domestic USA Fisheries. And most restaurants do not. So, we like to promote always asking where your seafood comes from when you dine out. For our locals in Santa Barbara and Ventura Counties, we have come up with a list of restaurants that are buying from and supporting local fishermen.


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