Be a Good Captain
The Good Captain lives to protect his family. He has integrity and true grit in all that he does. He is a good husband and good father. He is a man of extreme living, risk taking, and he invests his attention in high quality USA made products and domestic seafood.

Be a Good Leader
With this brand, my wife and I aim to advocate for our American Fisheries that are facing pressure of regulatory shut downs left and right. We must face the fact that if we don’t avidly and actively work to keep American fisheries open and safe, then that means Americans get their seafood from international waters where there is zero regulation and complete devastation to our oceans and the planet. We can't support these unregulated fisheries.
This can be applied to all industries across the board. We are pledging our allegiance to the USA and all the hard working Americans of all walks of life who make this country so spectacular.
Thanks for visiting our website,
John
Bringing Fresh Seafood to Santa Barbara County
Established 2012
The Good Captain Co is based in Santa Barbara, CA. Founder John Hoadley has been a deep sea diver for 20 years and started his commercial fishing business in 2012.
When he is not working on the ocean floor, he spends the rest of his time building the family business on land with his wife, while also fathering his two daughters on the coast of central California.
The Good Captain Co is a lifestyle brand that also provides sea urchin, sea cucumber, and lobster harvested from Santa Barbara County.

Hand Picked Super Fresh Santa Barbara Seafood
The Good Captain Co provides the highest quality Santa Barbara Sea Urchin and Spiny Red Lobster from the Channel Islands off the coast of Santa Barbara. Each sea urchin is hand picked one-by-one and offloaded in the Santa Barbara Harbor.
Lobster Season is 6 months out of the year and is available October through March.
John delivers sea urchins throughout the week to the best local seafood restaurants in Santa Barbara : Santa Barbara Shellfish Co, The Boathouse, and the Fishhouse. October through March, the restaurants serve his lobster as well.