Born in the Deep. Diver Owned. Always Be a Good Captain.

Offering Live Seafood to Chefs and Wholesale

ALL INQUIRIES EMAIL US AT JOHN@THEGOOODCAPTAINCO.COM

Established 2012

The Good Captain Co is based in Santa Barbara, CA.  Founder John Hoadley has been a deep sea diver for 20 years and started his commercial fishing business in 2012. 


When he is not working on the ocean floor, he spends the rest of his time building the family business on land with his wife, while also fathering his two daughters and new baby son on the coast of central California.  


The Good Captain Co is a lifestyle brand that also provides sea urchin, sea cucumber, and lobster harvested from Santa Barbara County.  

Ocean Stakeholder

Our Mission

Gear for the good captains

  • The Emblem Hoody
    black hoody with The Good Captain Co printed on front in gold
    Regular price
    $68.00 USD
    Sale price
    $68.00 USD
    Regular price
    Unit price
    per 
    Sold out
  • The Pirate Crew Tee
    Silver tee with the pirate print in gold
    Regular price
    $39.00 USD
    Sale price
    $39.00 USD
    Regular price
    Unit price
    per 
    Sold out
  • The Pirate Longsleeve
    Pirate print in gold ink on black long sleeve shirt
    Regular price
    $39.00 USD
    Sale price
    $39.00 USD
    Regular price
    Unit price
    per 
    Sold out
  • The Emblem Crew Tee Silver
    Silver Tee with the Good Captain Co emblem printed on the back in gold and turquoise
    Regular price
    $39.00 USD
    Sale price
    $39.00 USD
    Regular price
    Unit price
    per 
    Sold out
  • The Emblem Crew Tee Black
    The Emblem print in turquoise and gold on a black shirt
    Regular price
    $39.00 USD
    Sale price
    $39.00 USD
    Regular price
    Unit price
    per 
    Sold out
  • The Good Captain Co. Beau Hat Black
    The Good Captain Co Hat, Santa Barbara, CA
    Regular price
    $39.00 USD
    Sale price
    $39.00 USD
    Regular price
    Unit price
    per 
    Sold out

Hand Picked Super Fresh Santa Barbara Seafood

John delivers sea urchins throughout the week to the best local seafood restaurants in Santa Barbara : Santa Barbara Shellfish Co, The Boathouse, and the Fishhouse. October through March, the restaurants serve his lobster as well.

Where Does Your Seafood Come From?

We advocate for domestic USA Fisheries. Ask where your seafood comes from when you dine out. For our locals in Santa Barbara and Ventura Counties, we have come up with a list of restaurants that are buying from and supporting local fisheries.

LOCAL RESTAURANTS buying from local fishers

Surf & Weather Report for SoCal

The best weather report by Nathan Cool

Go To Weather Report

As Seen In: